How it runs?


We meet, discuss and agree on the competitive situation as perceived initially by manager and/or organizer(s). What is the problem here, as company sees it?

We build the program and present the CV’s of our allocated crew for approval.


We test the initial perception of ”what is the right medicine”? As it is seen by the participants, via anonymous interactive interview tool.

We present the outcome including any deviations for the organizer(s). Unedited, unbiased and right after the interview. This ensures good anchoring.

We (sometimes) revise the perceptions and rework the programme if needed. It often is. We never stuff anything down anyone's throat.


We sign NDA’s and study the company information.

We test the effects after the initial stages and (sometimes) adjust the programme’s content. For free, of course.


We do the job and we leave.